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The Work Behind the Work

Ideas are one thing. What happens when you put them to work is another. Explore selected projects, pivots, brands, and experiences that show how strategy becomes something real.

Good work should do more than look good. It should solve the right problem, support the bigger vision, and make sense for what comes next.

Fract, Inc.

Fract Ad with Laptop
Fract Social Media Ad for Location Intelligence

Scope of Work: Brand Identity, Advisory and Implementation

Supporting growth initiatives for a geospatial technology company through strategic communication, positioning, and business development systems.

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Results:

  • Positioned Fract as:

    • A high-value B2B solution

    • A strategic partner in growth, not just software

  • Increased website and social media traffic through ads and strategic email campaigns.

Photo of Fract eBook
Photo of Fract Store Merchandise
Si'mone "DJ Monie" Lewis Portfolio Wanderland Page
Girl Wearing Melody at Wanderland T-Shirt

Wanderland Society

Scope of Work: Brand Identity, Advisory and Implementation

Creating a dual-brand ecosystem that combines nonprofit impact, outdoor experiences, education, camping, and music culture.

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Results:

  • Successfully hosted multi-day festivals and curated events

  • Created a repeatable event model with scalable potential

  • Positioned Wanderland as:

    • A venue alternative

    • A lifestyle brand

    • A community hub

Opened Opportunities For:

  • Sponsorships

  • Grants

  • Vendor partnerships

  • Franchise expansion

DJ Monie

Si'mone "DJ Monie" Lewis at Ghost Bar at Palms Casino Resort Vegas
Si'mone "DJ Monie" Lewis at Big Dave's Cheesesteaks Charlotte Grand Opening

Scope of Work: Brand Identity, Ecosystem and Implementation

Building an award-winning personal brand that evolved from local DJ to educator, strategist, speaker, and multi-industry entrepreneur.

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Results:

  • Named Top 100 U.S. Female DJs (2 consecutive years)

  • Booked for major events and brand activations

  • Built a scalable brand beyond DJ services

Expanded into:

  • Digital products (Etsy + resource hub)

  • Consulting & advisory services

  • Speaking engagements

Si'mone "DJ Monie" Lewis at Red Bull Turn It Up Battle in Charlotte
Sponsor Si'mone "DJ Monie" Lewis at Mayor Andre Dickens Senior Ball Atlanta

Excuse Me While I Name Drop...

Notable Projects

  • Elijah Blake

  • Kash Doll

  • Déviant La Vie

  • Salt-N-Pepa

  • SeneGence

  • Amber Rose

  • Michael D. Johnson

  • Trae Tha Truth

  • Danii Banks

  • Michael "Moon" Thompson

  • Faded Truth Podcast

  • AJ McCarron

  • Cheryl "Salt" James

  • Jérôme Boateng

  • BMB Entertainment

  • Perfect PH

  • Dr. Amun

  • Alani Taylor Co

  • Marc Handsome

  • T. Villa

Real Clients. Real Reviews.

Working with Monie has been a game-changer for my brand and my skills as a DJ. She’s not only incredibly knowledgeable, but has really helped me rethink and elevate my branding approach. Her DJ templates are fantastic & gave me a clear framework to structure my mixes and presentations, making the creative process so much smoother. I’m genuinely grateful for all her guidance and support. Highly recommend her to anyone looking to level up their DJ game!

DJ Downtown Lia

Real Clients. Real Reviews.

Hands on coach with great energy and passion. I definitely love working with DJ Monie, she really is the best at what she does.

DJ Xhlo
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